About
Our Mission
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Our mission is simple yet powerful: to empower real estate professionals with the skills, strategies, and mindset they need to achieve unparalleled success. Through a combination of expert coaching, proven techniques, and a results-oriented approach, we aim to transform how agents approach their careersâhelping them thrive in any market.
TELL ME MOREThe Expert in Teaching People How to Sell
Meet Ed Escobar
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Ed Escobarâs journey in sales began in 1976, as he started his career in real estate. With the Florida market filled with licensed agents, Ed quickly recognized that standing out from the crowd was essential. He discovered that the key to success was not just in having a license but in mastering the art of selling, and his dedication to this pursuit set him apart as a top-producing agent with countless awards in recognition of his performance.

A Legacy of Training Excellence
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In 1984, Ed co-founded the renowned SweathogsÂŽ training program with Floyd Wickman. Built on the philosophy of âWe Get by Giving,â SweathogsÂŽ was designed as a spaced-training program, guiding agents toward long-term success through structured, repeatable practices. Over 120,000 real estate professionals across North America and Canada have graduated from this program, making it one of the most results-producing training platforms in the industry.
TELL ME MOREA Proven Track Record of Success
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Throughout his career, Ed has inspired and transformed the lives of more than 130,000 agents, helping them realize their potential and dramatically increase their production. His coaching style combines humor, motivation, and actionable advice, changing how agents view and achieve success in real estate. Edâs passion for coaching has driven him to dedicate his life to teaching and empowering others to master the skills essential for thriving in their careers.
TELL ME MOREProgram Highlights
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Ed Escobarâs Coaching and Accountability Program offers unique features designed to drive success for every participant:
Customized Coaching Sessions
Tailored to meet your individual needs and goals.
Proven Sales Techniques
Focused on real-world application, helping you to close more deals.
Weekly Accountability Check-Ins
Keep you on track and motivated with structured goals.
Tools for Lasting Success
From scripts to time management systems, Edâs program provides the resources needed for sustained growth.
Client Success Stories
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We are a group of passionate and fun professionals eager to share our knowledge of programming, coding, and running a business in the tech industry.
Sarah M., Florida
"Before working with Ed, I had struggled for years to consistently close deals. I remember one month when I was on the verge of quitting because I couldnât secure a single listing. After just a few sessions with Ed, I gained not only new strategies but also the confidence to reach out to clients in ways I hadnât tried before. Within three months, I had quadrupled my listings and doubled my income!"
James R., Texas
"Edâs coaching pushed me out of my comfort zone in the best way possible. I remember my hesitation about using phone scripts; I thought they sounded too âsales-y.â Ed taught me how to personalize each conversation, and within weeks, my conversion rate doubled. I went from closing 3â5 deals a month to consistently hitting 10. This wasnât just about numbersâit changed my whole approach to client relationships"
Lisa T., California
"I joined SweathogsÂŽ with Ed, feeling like Iâd hit a ceiling. I wasnât getting repeat clients and felt my business was stagnating. Ed helped me overhaul my follow-up process, and I immediately saw a difference. In one memorable case, a client I thought Iâd lost came back six months later, and with Edâs coaching, I closed a record-breaking $2 million deal. That deal alone was worth everything Iâd invested in Edâs program"
Why Choose Ed Escobarâs Program?
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With a proven track record, a unique approach to sales training, and an unwavering commitment to his clients, Ed Escobarâs program stands out as a premier choice for agents who want to succeed. Whether youâre a seasoned pro or just beginning, Edâs expertise can help you elevate your performance, exceed your goals, and achieve the career youâve always dreamed of.
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